IS IT TIME TO AUDIT YOUR SCHOOL DISTRICT’S BRAND?

Publication Date: 
3/1/2017
Organization: 
Blackboard
Topic: 
Description: 

Building a positive brand image is critical for districts and schools that want to attract and retain top administrators, quality teachers and students. Just like local businesses, schools are integral to community identities. Educators and parents have options when choosing schools, and it’s your brand that will attract them to your district. A positive brand image instills pride in your staff and students. It showcases the good work being accomplished by your district and schools, driving goodwill throughout the community you serve.

A brand audit is an opportunity to talk to internal and external stakeholders to learn more about what the district or school district's brand is, what it is not, and what it could or should be.

Download this guide for step by step directions on how to audit your brand.

Resource Type: 
White Paper
Password: 
superdali